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Mercury is an
automobile
marque of the
Ford Motor Company founded
in 1939 by
Edsel Ford, son of Henry
Ford, to market
entry-level-luxury cars slotted
between Ford-branded regular
models and
Lincoln-branded luxury
vehicles, similar to
General Motors'
Buick (and former
Oldsmobile) brand, and
Chrysler's
namesake brand. Currently,
all Mercury models are based on
Ford
platforms.
The name "Mercury" is derived from the "messenger of
the gods" of
Roman mythology, and during its early years, the
Mercury brand was known for performance, which was
briefly revived in 2003 with the
Mercury Marauder.
The Mercury brand is used in the
United States,
Mexico,
Puerto Rico,
U.S. Virgin Islands, and the
Middle East. In 1999, the Mercury brand was dropped
in
Canada, although the Grand Marquis was still
marketed there wearing a Mercury badge through 2007.
The Mercury brand will be phased out starting in
2011, while Ford Motor Company will focus on the Ford
and Lincoln brands. Production of Mercury vehicles will
cease by the fourth quarter of 2011
Above courtesy of
Wikipeda
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Mercury
home page
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