|
Scion is a
marque of vehicles produced by
Toyota Motor Corporation for the
North American market.
Founded in 2002, Scion's long-term goal is to appeal to
Generation Y consumers. The first Scion models, the
xA hatchback and
xB wagon, went on sale in
California in 2003,[1]
followed by a sports coupe, the
tC, and a nationwide
U.S. launch in 2004.[1]
A successor to the xA, the
xD,[2]
premiered in 2011, and the Scion marque expanded to
Canada in 2011. The Scion lineup uses a one-trim,
simplified purchase process,[2]
and the marque has relied upon
guerrilla and
viral marketing techniques. The Scion name,
meaning the descendant of a family or heir, refers both
to the marque's cars and their owners.
Above courtesy of
Wikipeda
-
Scion home page
|
