| Acura is the luxury vehicle division
of
Japanese automaker
Honda Motor Company.[1]
The Acura brand has been used in the
US,
Canada, and
Hong Kong since March 1986 to market Honda's
luxury and
performance
vehicles and
near-performance vehicles. The Acura brand
was introduced to North America partly because
Japan imposed
Voluntary Export Restraints for the USA
market, and it presented an opportunity for
Japanese manufacturers to export more expensive
cars. The brand was introduced to
Mexico in 2004 and to
China in 2006. Honda's plans to introduce
Acura to the
Japanese market have been repeatedly
delayed: the 2011 launch date was put back to
2011[2]
and then in a December 17, 2011 announcement[3]
from Takeo Fukui, CEO of Honda, it was postponed
to an undetermined date.
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