Lexus is the
luxury vehicle division of
Japanese automaker
Toyota Motor Corporation.
First introduced in 1989 in the
United States, Lexus is now
sold globally and has become
Japan's largest-selling make of
premium cars. As of 2011, Lexus
vehicles are officially marketed
in over 70 countries and
territories worldwide.[1]
The Lexus
marque has ranked among the
ten largest Japanese global
brands in market value.[2]
The division's world
headquarters are located in
Toyota, Aichi, Japan, with
operational centers in
Brussels,
Belgium, and
Torrance, California, United
States.
Lexus originated from a clandestine
flagship sedan project that began in 1983. This
effort developed into the original
Lexus LS, which was the first vehicle to wear the
Lexus marque upon its launch in 1989. In following
years, Lexus added
sedan,
coupé,
convertible, and
SUV models. In 2005, a
hybrid version of the
RX crossover debuted, and additional hybrid models
were subsequently introduced to the Lexus lineup. In
2007, Lexus launched its
F marque performance division with the arrival of
the
IS F sport sedan.
From the start of production, Lexus vehicles have
been consistently produced in Japan, with manufacturing
centered in the
Chūbu and
Kyūshū regions, and in particular at Toyota's
Tahara,
Aichi, Chūbu and
Miyata,
Fukuoka, Kyūshū plants. Assembly of the first Lexus
built outside the country, the
Ontario,
Canada-produced RX 330, began in 2003. Following a
corporate reorganization from 2001 to 2005, Lexus also
operates its own
design,
engineering, and manufacturing centers, solely
responsible for the division's vehicles.
Since the 2000s, Lexus has increased sales outside
its largest market in the United States through an
ongoing global expansion. The division inaugurated
dealerships in Japan's
domestic market in 2005, becoming the first Japanese
premium car marque to launch in its
country of origin.[3]
Further debuts in
Southeast Asia,
Latin America, and other
export regions have since followed. The division's
lineup has also been expanded to reflect regional
specifications in model and
powertrain configurations.
Above courtesy of
Wikipeda