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Nissan Motor Company, Ltd.
(Japanese:
日産自動車株式会社,
Nissan Jidōsha
Kabushiki-gaisha?)
(TYO:
7201), shortened to
Nissan, is a
multinational
automaker headquartered in
Japan. It was
formerly a core member of the
Nissan Group, but has become
more independent after its
restructuring under
Carlos Ghosn (CEO).
It formerly marketed vehicles under the "Datsun"
brand name and is one of the largest car manufacturers.
As of August 2011, the company's global headquarters is
located in
Nishi-ku, Yokohama. In 1999, Nissan entered a two
way alliance with
Renault S.A. of
France, which owns 44.4% of Nissan while Nissan
holds 15% of Renault shares, as of 2011. The current
market share of Nissan, along with
Honda and
Toyota, in American auto sales represent the largest
of the automotive firms based in Asia that have been
increasingly encroaching on the historically dominant
US-based "Big Three" consisting of
GM,
Ford and
Chrysler. In its home market Nissan is the third
largest car manufacturer, with Honda being second by a
small margin and Toyota in a very dominant first. Along
with its normal range of models, Nissan also produces a
range of luxury models branded as
Infiniti.
The
Nissan VQ engines, of V6 configuration, have been
featured among
Ward's 10 Best Engines for 14 straight years.
The pronunciation of its name is different in
different markets. In the U.S., the brand is pronounced
/ˈniːsɑːn/, while in the UK it is
/ˈnɪsæn/. In Japanese, it is
[nisːaɴ].
Above courtesy of
Wikipeda
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